Marketing Plan for 2014 - Done!

A great way to start the year for your business is to write a marketing plan, or revisit your existing one.  Here's a great article detailing in very easy steps "How to create an effective marketing plan in three pages" - written by Sarah Morton on the Women in Focus blog. 

Your marketing plan should be written after your business and financial plan so you're clear on your business goals and budget.  This helps to ensure your marketing strategies are targeted to achieving those business goals.  You can spend an awful lot of time on facebook but is it going to increase sales?  Another good point - there needs to be some key performance indicators - those measurement tools that help you know you are heading in the right direction and your time and money is giving you return on investment.

When working through your target audience, remember there may be more than one tightly defined group that buys your product or service, and they may need to be communicated to differently and in different places.

It's always great to work with someone else who has an understanding of your business  - not only does it make it more fun but more ideas are generated with the synergy.

Love that word "synergy" - the interaction or cooperation of two or more organisations, or people, to produce a combined effect greater than the sum of their separate effects.

I would love to hear how your marketing plan has gone for 2014!