Google Keywords - difference between broad, exact and phrase match

Have you every asked yourself what type of word match will work best for your Googel Adwords campaign?  It can be confusing but I think you'll agree this infographic from webranking.com is helpful in explaining the difference.  

Which to choose really depends on your objectives, how broad your category is, the  demand for your keywords and how your customers search for your products/services.

You will see that an Exact match needs the exact keywords entered but, they don't have to be in the right order.

A Phrase match needs the exact words in the right sequence but can be part of a larger phrase. Broad match should nearly always be modified with the '+' . I think this is explained well in the graphic.

Always check your campaign soon after launch to see how keywords are going.  Google may even offer some suggestions to improve your ad under Opportunites.  

I'm happy to help set up and tweek your campaign if you either don't have the time or the confidence.  Best of luck in Adwording :)

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