6 Steps to Attract Followers to Your Linked In Company Page

I've been working with a couple of clients of late, adding Linked In to their marketing strategy.  If Linked In is right for your business then here's some initial steps to follow once you have set up your page.  Happy to help you too.

1.    Engage your employees – encourage them to create their own Linked In profiles and include your company name and follow your page.  Ask them to include a link to the Company Page in their email signatures (and in yours too!)

2.    Promote the page outside your company
Add the Linked In logo to all marketing materials including website, newsletters and blogs.  Invite customers, partners and other key audiences to become followers.

3.    Take part in Linked In groups

4.    Launch a Follow Ad campaign
-       these can be targeted to specific industries, companies and regions to help attract the right followers for your company

5.     Post regular status updates

6.    send messages and invitations to those in your network and to other group members

I encourage you to add your ideas for others by commenting on this post.